WebComrades got interviewed by Digimedia.be [original transcript] – see issue Inside / Digital Media July-August 2011.
Digimedia: The mobile marketing in Belgium is growing pretty fast these last months and has raised a new phase. How did you notice this growth in your business? We see more and more competitors in this new mobile development market. Do you have some figures/numbers to share with our readers?
WebComrades: Looking at the past year (2010), WebComrades was actually a 1-man company with a focus on digital media. During the summer of 2010 I hooked up with a developer and we released a World Cup play-along predictor game for iPhone. In total the app got downloaded >8000 times, a try-out that converted into a success as it was released only the week prior to the start of the World Cup with no marketing campaign to support it.
During the European Motor Show 2010 in Brussels we made the iPad app for the Ford informants, allowing to register leads in the field in real-time. (we subcontracted for iDMedia).
By the end of 2010, we decided to drop the consultancy angle and went for 100% on mobile development. Early 2011, two new partners joined WebComrades: Stijn Opheide & Bas Pellis.
Since April 2011, WebComrades counts 5 employees, based on only mobile business leads. Thanks to moving towards an international clientele, we manage to concentrate full-time on mobile business. I don’t think this would have been so easy when focusing mainly at Belgian clients, unless you accept a lot of smaller subcontracting jobs.
Conclusion: We’ve built business almost exclusively on mobile since Jan 2011. Though several insiders warned us for the difficulties to getting mobile ‘sold’ to a brand or client, but we are convinced that when the product is good, it should sell itself. People spontaneously share mobile apps or talk about it over social media when it’s good.
Mobile is certainly not the goose with the golden eggs, but mobile is here, and it’s here to stay. We do notice that there is a rat race for mobile apps, just like their was a hype to have a “good” website & internet advertising around the year 2000 before the crash. The biggest difference now is that expectations of mobile users are way higher. Mobile handsets are still expensive and the products released for these handsets should be in line with those quality expectations. Your mobile apps should add value or a service to the user, or it will be a guaranteed fail.
[Next question on Monday]