In 2010 and 2011, I took my keynote presentation and a lot of convincing power to Club Brugge, Anderlecht even Antwerp and other Belgian football teams. I told them a story on mobile and the future importance for a club, the fans and the sponsors to focus on this new form of media. They seemed to like it. Yes, they listened. Yes, they even wanted all the info, my presentation, every piece of it. But, to never hear from them again. I was disappointed. Especially when I had to hear about the painful stories and excuses on how hard the football world is. “No budgets, no decision power, even…no interest from advertisers and so on.” I needed a tissue to wipe away the tears from all this sadness and went back home without a deal. Life sucked.
Then a few months later we heard rumours about those same clubs contacting the traditional names and web agencies for a mobile app. Some clubs even hired a conversation manager to focus on digital and mobile possibilities. At least my presentations woke some people up.
Today we can proudly say that we have the #1 app in Sports: Standard de Liège, launched during the weekend of the Ronde van Vlaanderen, not the easiest time of the year to score with a new Sports app.
Are we Rouches now? No. Do we support Standard de Liège? Yes, absolutely. Just like every fan stands by its team, we stand by those who support us in our battle for mobile. Thank you, Standard de Liège and Unibet for believing.
Did-you-know? During the Easter weekend, at least 3 apps built by WebComrades made the Top 50 in Sports. That’s a milestone, folks.
[written by Tom]