Hola! Yes, we’ve been to Barcelona last week. Obviously for the good weather, the parties and the Spanish food
and lovely señoritas. But rather & mainly to plan our next strategic moves for 2013 and visit some clients. Now that the little media storm has passed on Turtle Soup, it’s back to coding like a scientific madman, rolling-out good stuff, hereby avoiding too much blah-blah in the process.
WebComrades had the honour to be invited as a key speaker to the iGaming Conference for Affiliates 2012, an international network conference for sportsbook, casino and even finance bookmakers and operators. Apotheosis on Friday morning: WebComrades on stage! Time to present our views on mobile display advertising, a tough subject, knowing that the audience earns their cash on display adverting. Looking at the current web advertising business models and the unstoppable impact of mobile as a traffic consumer, this presentation had to be an eye-opener for the involved parties: affiliates, content builders, operators, players, bloggers, etc. Enfin, it all starts with consciousness first: Step 1. Then Step 2. Then run like Usain Bolt. At least, that’s the plan.
Obviously a lot of companies will tell you the opposite as they are making a lot of good business out of the traditional web display advertising (and that’s fine by me); but most of them are thinking of simply copying that approach to mobile…and that’s a big no-no. Our point of view can be found in the presentation below. Is there a solution out-of-the-box for everyone? No. But can you/we think of something better; more useful for your audience? Yes. Start looking at content-related integrations, think location-based, personalised services, user benefits, open data, creating and using APIs out there. Voilà, we call it “Connect and Serve” (your mobile audience).